Validate your product with your target market pre-launch, using our expert-designed concept testing solution.
For product development to be successful, it’s critical that product teams get customer feedback early and often. A product evaluation survey can arm product teams with insights and data that can drive better decision-making throughout the lifecycle of the product. Ideally, you can begin getting customer feedback on your initial concept, then continue with a feedback survey on everything from the product name to the packaging, and pricing.
Concept Appeal
Is your product enticing, creating a positive image for potential customers?
Claim Believability
Your claim needs to be supported by well-researched evidence. Strong evidence comes from credible sources, like Abner.
Product Innovativeness
Do customers feel improved design, materials, look, capacity, functionality, and overall user experience?
![](https://cdn.abnerinsights.com/wp-content/uploads/2023/11/customer-satisfaction.webp?strip=all&lossy=1&w=1080&ssl=1)
![](https://cdn.abnerinsights.com/wp-content/uploads/2023/08/floating-1.webp?strip=all&lossy=1&w=1080&ssl=1)
![](https://cdn.abnerinsights.com/wp-content/uploads/2023/08/floating-2.webp?strip=all&lossy=1&w=1080&ssl=1)
![](https://cdn.abnerinsights.com/wp-content/uploads/2023/08/floating-3.webp?strip=all&lossy=1&w=1080&ssl=1)
Buyer Intent
What is the extent to which customers are willing and inclined to buy your initial concept?
Perceived Quality
What is the consumer’s first impression when observing and/or interacting with your initial concept?
Value for Money
Is your product the most advantageous combination of cost, quality and sustainability to meet customer requirements?