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Embark Growth Trajectory Through Stakeholder Satisfaction Survey

Embark Growth Trajectory Through Stakeholder Satisfaction Survey

Customer satisfaction (CSAT score) is a vital measurement to determines how well a brand meet customer expectation. It’s no doubt one of the primary indicators of purchase intentions and customer loyalty to predict business growth. However, in today’s hyper competitive environment …

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Improve Your ROI Through A/B Testing

Improve Your ROI Through A/B Testing

Good leaders rely on one’s instincts, but visionary leaders make decisions based on data.
Fortunately, there are lots of ways to get information. One of the most common methods, is
A/B testing, a marketing experiment where two different versions of a campaign or a piece of
content or design are tested …

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Rising Consumerism and Nurturing Customer Relations

Rising Consumerism and Nurturing Customer Relations

In next 10 years, the consumer class, also termed the middle class, at a global scale is expected to reach 5 billion people – that is 1.5 billion more people with increased purchasing power than today. The rise of the middle class in emerging economies, year-round promotional offers, and the increase in business …

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Tips to Write Your Own Business Plan

Tips to Write Your Own Business Plan

Whether you aspire to be a Solopreneur or Entrepreneur, if you’re thinking about making that jump and becoming one; you need to write an effective business plan.
A well-structured business plan can help you get the funding or onboard new business partners. Investors will feel confident that they will witness a positive ROI.

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