To understand how satisfied your customers are, you need to understand the key drivers behind their experiences. The best way of discovering not only how your customers feel, but what has caused them to feel the way they do is by creating customer satisfaction surveys.
With the customised retail store census solutions, Abner Insights field auditors equipped with area maps and questionnaires, scan street by street collecting important information like store name, address, telephone number, outlet type, major product categories traded, supporting images etc.
Customer journey mapping is by far the most effective tool to enhance your customer experience. Understanding the customer journey in depth helps you identify and take action on customer pain points and repeat what’s working.
The primary objective of using Mystery Shopping is to identify the blind spots at retail environment, evaluate the experience as a customer, and provide a consolidated report generated by different Mystery Shoppers at different times. Mystery shopping benefits both companies as well as customers.
Marketers and branding professionals have an ongoing need to understand how customers perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually changing modern culture.
A product evaluation survey can arm product teams with insights and data that can drive better decision-making throughout the lifecycle of the product. Ideally, you can begin getting customer feedback on your initial concept, then continue with a feedback survey on everything from the product name, to the packaging, and pricing.