Growth strategy based on consumer-centric data
We define consumer insights as a data-driven collection of trends in consumer behavior and feedback that helps businesses deeply understand their customers and their purchasing decisions.
It’s important to collect quantitative and qualitative data from sources like website metrics and social media mentions, as well as market research and customer analytics, to form conclusive customer insights. While market research gives you an overall understanding of consumer behavior and market trends, customer analytics provides quantifiable data on what your customers do online.
Collecting and analyzing customer insights answers crucial questions like:
Why sales are dipping for a particular product?
How likely are you to succeed in a new target market?
How is your brand perceived by your audience?
How do your customers think and feel about a potential product?
How to outperform competitors?
Abner Insights specializes in the Consumer Insights Collection
Businesses use Abner Insights to expand their product and service offerings, develop new marketing strategies, create detailed customer personas and customer journey maps, and to enhance current offerings. Abner Insights provides key research facts, recommended actions and growth strategies that will help you amplify your company’s growth.